Nigerian digital sensation Peller has signed a major content partnership deal with international media company VibeHouse Media, marking a major milestone in his fast-rising career.
The deal, confirmed on Friday in Lagos, will see Peller produce a range of original content including comedy sketches, document series, and branded campaigns for both African and global audiences. The partnership also includes plans for a digital first reality show that will stream exclusively on YouTube and Meta platforms.
Speaking to journalists after the announcement, Peller said:
“This deal is not just about content it’s about showing the world that African creativity can go global. I’m excited to create stories that reflect who we are.”
VibeHouse Media, which has offices in London, New York, and Cape Town, described the collaboration as a “strategic move to invest in raw, authentic voices from Africa.”
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Peller rose to prominence on TikTok with his signature blend of humor, relatable storytelling, and satire on youth culture. He currently boasts over 9 million followers across platforms and has been featured in regional ad campaigns for MTN, Pepsi, and Boomplay.
Cultural commentators say this deal could open new doors for other African content creators. According to entertainment analyst Damilola Ogunleye:
“What we’re seeing is the beginning of a digital crossover wave where Africa’s top influencers move from viral videos to structured, monetized entertainment platforms.”
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